Affiliate Partners

We invite publishers, streamers, affiliates and marketing partners to join SevenPlay’s affiliate programme. We see this as a commercial partnership - you bring engaged traffic, we provide a competitive offer and reliable operations. Together we aim for steady, compliant growth across the United Kingdom market.

Programme purpose

Our affiliate programme is designed to turn quality referrals into long-term value. We work with a range of partners - comparison sites, content creators, email marketers and social channels - who can introduce players to SevenPlay while keeping standards of transparency and compliance. The programme focuses on acquiring sustainable players rather than short-term volume.

Partnership benefits

Partners receive straightforward commercial terms, timely payments and a dedicated point of contact. We support growth with promotional assets, offers tailored for UK audiences and flexible payment arrangements. Our aim is to make it simple for you to monetise your traffic while protecting player welfare and meeting regulatory expectations.

Commission structure

We offer a range of flexible commercial models to suit different partner types - including revenue-share, CPA and hybrid deals. Individual agreements are structured to reflect the quality and geography of traffic, campaign duration and level of collaboration. Specific rates are agreed directly with your account manager so you get a model that suits your business goals.

Tracking and reporting

Transparency is central to how we work. Partners get access to a secure reporting portal with regular performance summaries and clear payment statements. Reports cover clicks, registrations, depositing players and net revenue so you can optimise campaigns and measure ROI reliably.

Marketing tools and support

We supply a full set of marketing materials including banners, landing pages and approved messaging for UK audiences. Creative assets are refreshed regularly and can be co-branded on request. Your account manager will also help with campaign setup, audience targeting advice and technical integration.

Long-term cooperation

We look to build long-term relationships that reward consistent, compliant traffic. Regular business reviews, seasonal campaigns and bespoke promotions are available to partners who demonstrate quality performance. If you scale responsibly, we’re open to tailored commercial packages and priority support.

Get started

To apply or discuss partnership options, contact our team at [email protected]. We aim to respond promptly and set up a short onboarding call to outline next steps and available models.