We invite publishers, streamers, affiliates and marketing partners to join the SevenPlay affiliate programme — a straightforward partnership designed to reward professional promoters who drive regulated, compliant traffic. We work with a range of marketing partners and provide the commercial tools and account support needed to convert audiences responsibly and sustainably.
The affiliate programme exists to create a transparent, mutually beneficial channel between the operator and third‑party partners. Its focus is on driving customer acquisition in regulated markets while maintaining compliance with advertising and safer‑gambling guidelines. Partners help extend brand reach and in return receive commission for referred activity under agreed terms.
Partners gain access to a dedicated account manager, regular commercial reviews and promotional materials tailored to UK audiences. The programme supports multiple partner types — from content publishers and streamers to cashback sites and paid media buyers — and is structured to suit both part‑time affiliates and professional networks looking for predictable, long‑term collaborations.
Commissions are arranged through flexible models that reflect different partner needs and traffic types. Options include revenue‑share, CPA and hybrid arrangements, with detailed terms set out in each partner agreement. Specific rates and thresholds are provided upon application and discussed during onboarding so partners can choose the approach that best matches their business model.
We supply clear tracking links and real‑time reporting so partners can monitor conversions, transfers and performance KPIs. Monthly statements and an easily readable data feed support reconciliation. Disputes are handled through a transparent escalation process with the affiliate team.
Payment schedules, minimum payout rules and accepted payment methods are confirmed during contract setup. We aim for timely settlement and provide partner statements to simplify bookkeeping and tax reporting.
Affiliates receive a resource pack containing creative banners, landing pages, widgets and campaign guidance optimised for UK audiences. We also provide tracking best practices, compliance reminders and seasonal assets to help partners maximise conversion while adhering to advertising rules.
Seven Play values lasting relationships and routinely reviews partner performance to identify growth opportunities. Regular business reviews, bespoke deals for high‑performing partners and a clear path to scale ensure collaborations remain commercially viable and compliant over time.
